New Build + Remodel Design Image with Floor Plan & Samples

full service design

Intended for clients with large-scale projects who are looking to hire Pure Salt to design and execute their job from start to finish. New Build + Remodel Design is best suited for construction projects where Pure Salt is managing all aspects of the design process for the majority or totality of a home (i.e. large-scale renovations and new builds) or Full Home Furnishings for the majority or totality of a home.

Our holistic approach to the entire design of your home ensures that Pure Salt will provide design and project management services through all phases of the project, from initial design concepts, through construction design documents, ordering, tracking and fulfillment of all products, and final install.

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Shoppe Design

Intended for clients who need assistance with designing a layout and sourcing furnishings & decor. Select rooms from our a la carte menu, with no required minimum, and work with our design team through concepting your design, layout, furniture and sample selection, as well as the creation of a detailed room board with all sourced items and purchase links.

If you’re local to Southern California, there is an option have your initial consultation at our Newport Beach Studio and then hire Pure Salt to have a design immersion meeting at your home. If you’re remote, Pure Salt will execute all elements of this service virtually. You can book your appointment for our Shoppe Design service using the link below!
NOTE: All furniture & decor is sourced exclusively from the Pure Salt Shoppe.

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Pure Salt - The Expert

The Expert

We’ve partnered with The Expert, an online platform for designers, to offer virtual consultations in one and half hour appointments. Discuss an ongoing or upcoming project in your home, talk through a list of random pain points, or pick the brains of one of our designers (including Aly and Leigh themselves!) for answers to all your design-related questions. This is our “No Strings Attached” service, perfect for gifting or as a jumpstart of inspiration. Click below to connect with us!

Design School

Intended for Pure Salt enthusiasts who love the look of our portfolio but want to execute their own home renovation and design projects themselves. Design School is a learning platform that takes our years of hard-earned knowledge and experience and shares it through three robust courses, covering all there is to know about Renovation, Furnishing, and Styling. Each course is filled with detailed information about the ins and outs of the design process, our custom recommendations, and  tons of tips and tricks to execute your project flawlessly. Meant to be taken at your own pace, with supplemental materials including exclusive video content, downloadable PDFs, and access to preferred vendors and special offers, members will experience thorough, guided lessons that will teach anyone who wants a Pure Salt home the confidence and know how to create it for themselves.

Our Design

The design process can be overwhelming, so we take our role as leaders in this journey as seriously as our creative vision. No matter your stage in life or the size of your project, we are committed to guiding you through the process with confidence and understanding. Our job is to make you excited and at ease every step of the way, whether it’s a full scale remodel or a simple makeover. We work on both residential and commercial projects ranging from furnishing/decorative jobs to large-scale renovations and new construction. You name it, we’ve done it!
We pride ourselves on being a full-service interior design studio that is collaborative, responsive and a true partner in the process. We have a proven portfolio of relationships and projects that showcase our ability to not only create beautiful spaces, but work seamlessly with architects, builders and tradespeople. From selecting architectural details and finishes, to designing a functional, beautiful space with furniture, fabrics and decor, we are here to bring your dream to life with our Pure Salt touch. We have garnered a reputation for creating beautiful, timeless spaces that have an inherently relaxed, coastal-inspired aesthetic.
While we are based in Southern California, we partner with clients all over the country using a combination of modern tools and technologies, and have had great success working on out-of-area homes.

Our Process

Pure Salt Founder Leigh Lincoln - Working on Design Consultation

Phase one


Once your questionnaire has been submitted your consultation will be scheduled for your desired service, our team will meet you at your home or via video conference (depending on the service selected) to discuss the details of your design needs and determine how we can help bring your vision to life. Our team will be in touch to confirm the consultation and request any additional information needed in advance.

Phase two

Design Concepts

Once we have all information needed including floor plans, inspiration photos, Pinterest boards, budget, etc. we will schedule a design kick off meeting with you to discuss your preferences and goals for the design. From there, we start with the layout and design direction. Then, we bring the layout to life with design boards and renderings that include options for color palettes, furnishings, finishings, fixtures, etc. (depending on what’s needed). It is important to us that before selecting materials and purchasing that everyone is collectively aligned on an approved concept for every space we’re designing.

Pure Salt Founders Aly Morford & Leigh Lincoln working on client design concepts
Design Materials prepared by Pure Salt

Phase three


Once a design concept is approved, we detail out the design and pull together finalized quotes for your approval. This includes specification of furnishing/decor and selecting the construction materials that bring the approved design to life. This could include sourcing and purchasing fixtures, flooring, slabs, paint, furniture, lighting, window treatments, appliances, etc. To ensure all projects are executed as intended, we purchase and make arrangements for all materials associated with the design on your behalf by partnering with a host of trusted vendor partners. Upon the completion of this phase of work, our team will be ready to prepare for construction and/or final install (if applicable).

Phase four


Once all details are finalized and all items are ordered, our team will begin executing all aspects of the installation and final styling. On renovation or new construction jobs, this will include overall construction project management and coordination with your contractor. Rather than piecemeal installations as items deliver, we schedule a day (or multiple days depending on project scale) to have our team execute the install and transform your space all at once for a grand reveal.

Coastal Canyon- Pure Salt Interiors-Bedroom

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