OUR PHILOSOPHY

Your home is you. A reflection of who you are, what you love, and the world you want to create for your family. Your home is where your stories are made, where your stories are told. It should be your sanctuary for all of life’s moments, both ordinary and legendary, filled with expressive elements, calming vibes and undeniable character.

Everything we do is designed to make your home as You as it can be, infused with our Pure Salt touch.

 
 

WHO WE ARE

 
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Fate brought us together when we were assigned to the same dorm at Cal Poly San Luis Obispo. We’ve been best friends ever since. One of the (many) things we’re shared over the years is our passion for creativity, which always came through in all of the places we’ve lived together over the last ten years. Let’s just say, there was a lot of designing and redesigning in every space we’ve shared across the globe. Creativity has also played a huge role in our personal career paths, which have converged to bring us together again with Pure Salt Interiors.

 
 
 
 

MEET ALY MORFORD

As the daughter of a California contractor, I grew up sketching out floor plans and redesigning my room. I dreamed of owning my own retail store to showcase my love of interior design and beautiful things. After getting my degree in Agricultural Business from Cal Poly, I opened a retail floral and gift shop in my hometown of San Clemente, CA. I spent my 20s building my dream into a successful and sought after Floral Design Business that was proudly featured in multiple print and online publications such as Rue Magazine, California Wedding Day, Wedding Chicks, Style Me Pretty, Ceremony Magazine, Be Inspired, 100 Layer Cake, Green Wedding Shoes, Ruffled, Grey Likes Weddings, Junebug Weddings and more. As the business grew over the years, it started to morph itself into other forms of design, leading itself effortlessly into Interiors. This evolution of business and life has led straight to where we are today, Pure Salt Interiors.  To me, the home should be a beautiful space reflective of the souls living in it. I love every moment of creating that world for our clients.

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MEET LEIGH LINCOLN

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Since I was young, I have always been told I have a wild imagination. I took it as a compliment. After receiving my degree for Graphic Communications from California Polytechnic State University San Luis Obispo, I channeled that creativity into a successful career in advertising.I was drawn to the opportunity to help clients articulate their vision and work in an environment that demanded not only creativity, but resourcefulness. I have used these skills to elevate brands like Lexus, PlayStation and most recently Target. For the past 5 years I ran the exclusive artist business for Target working on advertising campaigns for multiple artists —Justin Timberlake, Coldplay, Adele, Garth Brooks, Taylor Swift and Gwen Stefani, just to name a few.  As unique artists, it is important that each piece of work capture the artist’s personality and vision while staying true to the Target brand. This same challenge I embrace when working with clients to design their space. However, my true passion has always been in interiors, bringing a home to life and creating a place you want to build memories in. This evolution of business and life has led straight here.